Online submissions are a game-changer for public consultations. They allow planners to dedicate more time to reviewing and analysing feedback on specific aspects of consultation documents, rather than uploading or manually processing submissions.
By increasing online participation, both councils and the public benefit - participants find it quicker and easier to comment on documents in real-time and can track their drafts, submissions, and council responses through the user-friendly 'My Account' feature on the OpusConsult platform.
Here’s our quick guide on how you can boost online participation and reduce drop-off rate:
1. Simplify Navigation with Direct Links
When promoting consultations via social media or external channels, avoid requiring participants to navigate through the council website. Share direct links to the online consultation document instead or to your OpusConsult consultation platform home page if multiple documents are being consulted on. A streamlined path encourages more engagement and minimises barriers to participation.
2. Prioritise the Online Option
On the council website, ensure that the online consultation participation link is prominently displayed. Avoid placing PDF version downloads, email addresses, or postal submission options first, as readers may default to these methods out of habit or simply stop reading the rest of the web page unaware of the online consultation. Lead with your preferred online engagement route and clearly emphasise its benefits, such as convenience, simplicity and the ability to track submissions.
3. Keep the User Journey Simple
Too much information can overwhelm your audience. Keep messaging clear and focused. A clutter-free experience increases the likelihood of participants reading your proposals and completing their online submissions. By guiding them seamlessly through the process, you can maximise their engagement.
Encouraging online participation makes consultations more efficient, inclusive, and user-friendly. Let’s make it easy for participants to have their say - online and on time.